Oct 2, 2012
Seen in a sweet shop, Strand, 2 October.
Who put it there?
Who are people likely, at a glance, to think put it there? I mean, it’s got website addresses at the bottom, and everything.
It’s just promoting a consultation, isn’t it?
Oh, wait…is that a suggested answer there on the left?
Is that even what a “real” plain-pack box looks like?
Did the shop owner get paid to put it there? Why else would he be interested?
So who looks at this sort of thing? The Advertising Standards Authority? (But what is it even advertising?)