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This makes you part of the problem, Itsu

2014-01-10 11.48.56

Pret used to do it. Maybe they still do. They had little stickers on their tills saying it was a “Nightmare!” that they had to add on tax to their hot food sales. Oh yeah, same founder, innit? Remind me what school – sorry, charitable foundation – he went to? He has a bit of form for shouting about the evils of taxation.

Yeah, Julian. “The taxman”. That nasty grey bloke in a suit just trying to piss off your customers so that he can hoard a load of cash in some big safe at the end of Whitehall.

Seriously. In case it’s escaped his attention, that’s the same taxman who funds the maintenance of the pavement his customers cross to get through the door, and who oversees the security of supply of the power and other utilities that keep the business running. Who pays the wages of a good proportion of people who buy things over the counter. Who sorts out all the tedious issues of planning, building design, sewage and rubbish collection, that just can’t be done sensibly by one organisation alone, and without which an Itsu could simply not exist. And much, much more. Yes, that taxman.

So if you see this sort of sticker next time you’re in there, let them know, politely, that you think it’s a load of misinformed old rubbish. Or send their MD some feedback. Or just avoid them entirely.

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3 Responses

  1. Who pays the Housing Benefit of his staff who can’t afford to live on the meagre wages he’s willing to pay…..

    Good post, cheers Paul.

  2. Dissonance can be extremely profitable. The sooner this all gets joined up the better. Thanks for being on it Paul.

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